Quick guide to your first website

multiple devices showing generic web site

I often get asked what is needed to make a new website and it seems like every time I start rambling on with a list of things and prices. For someone who’s never done a website it probably seems a bit daunting really, just having 300 words thrown at them that don’t really make any sense. So, today I while responding to a friend’s request for information, I thought that I might as well just create a handy post for everyone.

Domain

This is the address to the site. Or rather it’s a reference that then points to a location on a server. Without one you’d have to type in some vague IP address every time you wanted to visit a site. (anywhere from $3.99 – $40/yr)

Hosting

The hosting includes two parts, ideally both would live on the same server but, this isn’t always the case. First is the the files just like your own computer, second is a database where almost everything that contains text should be stored. This allows someone to make edits to menus and pages without having to know how to write code and dive into the under-workings of the site. ($4.99/mo – $10/mo)

SSL

Anytime you’re dealing with people’s private information you should have an SSL certificate. Specifically, if you’re taking credit cards online you MUST have one. The way around this is to send a user off site to pay, I send them to PayPal, and then once they’ve paid they’re directed back to your site. This works well but, sometimes people are a bit put off by going off site. I’d rather pay with PayPal than use someone’s on site thing. ($70/yr)

Platform

This isn’t really necessary. You can have a static html page or even hand code something to do what you need. But, there are quite a few great platforms for completing large projects quickly. The most popular is WordPress, which now powers 30% of websites, it’s easy to setup and manage as well. You simply download it from WordPress.org, create a database, upload the files, navigate to the site and it’s like, 1 click later and you’re up and running. Then you track down a theme or create your own, track down some plugins, and start putting pages and posts together and hope for traffic. The second most popular platform is probably Joomla. Both have their strengths and weaknesses and have large developer communities and plugin/theme repositories. Personally, I like WordPress more. (Mostly free)

Now, that probably seems like a lot to digest but, the good news is many hosting companies provide great support and some even have one click installers that can have a site up in under an hour. Now, the only thing holding you back is getting started. Go pick your new domain name, and build something awesome!

Current Reads, Resources and Inspiration

Current Reads, Resources and Inspiration

 

I was asked via Facebook for suggestions on reading and listening material. As I started collecting links and things I realized that I should probably make a new post about it.

First off, I really like this weekly series by John McWade. It’s not software specific. He covers layout, typography, color and walks through building something new every week. If you enjoy this one, he has many other courses available that are equally fantastic.
Graphic Design Tips and Tricks – John McWade
https://www.lynda.com/Color-tutorials/Graphic-Design-Tips-Tricks/365959-2.html

This is more of a personal one, I started watching this during my winter slump and the little tidbits of happiness and time management. This weekly series has benefited my personal happiness, and that of my family.
Happiness Tips – Chris Croft
https://www.lynda.com/Business-Skills-tutorials/Happiness-Tips/426767-2.html

Especially for you web designers/developers, anything from Morten Rand-Hendriksen is fantastic.
Morten Rand-Hendriksen
https://www.lynda.com/Morten-Rand-Hendriksen/725535-1.html

This course is more about branding and self promotion for your design business. Sean is very insightful and gives tips for getting and maintaining clients, getting published and staying relevant.
Running a Design Business – Sean Adams
https://www.lynda.com/Design-Business-tutorials/Running-Design-Business-Self-Promotion/432563-2.html

Another weekly series, I listen to web career clinic every week where Lauren interviews a new designers.
Web Career Clinic – Lauren Bacon
https://www.lynda.com/Web-Design-tutorials/Web-Career-Clinic/432037-2.html

I just started listening to this but, I caught up with all of them within the first day (I think we’re only on 6 weeks or something). They just kind of talk about a different design challenge every week.
The Honest Designer – Ian Barnard, Lisa Glanz and Dustin Lee
https://www.designcuts.com/tutorials/honest-designers-podcast-ep-1-developing-your-style/

Creative Workshop – David Sherwin
Creative Workshop – David Sherwin

To be honest, I only did one exercise out of either of these exercise books. They’re time consuming but, fantastic I’d imagine if you’ve got nothing to work on or need pieces for a portfolio or stuff for a blog post.

Business and Legal Forms for Graphic Designers – Crawford & Doman Bruck, Graphic Artists Guild
Business and Legal Forms for Graphic Designers – Crawford & Doman Bruck, Graphic Artists Guild

An absolute must have, anytime you’re in need of a form open this book and find an example of a form already being used. It includes a disk with all of them on it if you’re in a hurry but, personally I just build my own version of what I need.

Print Magazine http://www.printmag.com/
Print Magazine

I just like these, they’re full of inspiration and entertainment.

 

How to be a graphic designer without losing your soul – Adrian Shaughnessy
How to be a graphic designer without losing your soul – Adrian Shaughnessy

This book is fantastic, Debbie interviews a handful of fantastic successful designers and helps put some of the issues that we all face into perspective. A must read if you’re going through a slump or something.

 

Handbook of Pricing and Ethical Guidlines – Graphic Artists Guild
Handbook of Pricing and Ethical Guidlines – Graphic Artists Guild

This is a resource, it’s full of information. I doubt I’ll ever read it cover to cover, and I don’t think it’s meant to be but, for any new designer pick up this book. It’ll prove invaluable as you start facing new challenges.

The Graphic Design Exercise Book – Carolynn Knight & Jessica Glaser
The Graphic Design Exercise Book – Carolynn Knight & Jessica Glaser

Another exercise book. Maybe I’m just terrible at them or something. I’ve only worked through one of these exercises as well. However, if you’re just starting out, or just want to make things. I’d imagine this is a great resource.

If you liked this post be sure to follow me on your favorite social media channel, subscribe via e-mail and share, or all of them for that matter! Thank you for stopping in!

Guest Post – Thomas James Kozik

This week we’re featuring Thomas James Kozic of Kozik Photography. You can find him on Instagram at https://www.instagram.com/kozikphotography/

Dallas
How long have you been a designer/photographer/illustrator/artist, what got you started?
Thomas
I have been doing photography seriously for about four years now. Although I have been doing it on and off for a long time before that. I suppose everybody has one way or another, simply using a parents camera. That was what got me interested in photography. The wonder of being able to capture a moment infinitely in time. In high school I had an art teacher whom inspired me to pursue the arts further. Initially I thought of nursing as my end goal. Yet in nursing I found I was experiencing to much death and pain. I loved being there to help someone but I wanted to create life. Art I have found is one way to breathe life into something cold and plain.
kozikphotography#dogsofinstagram #utahphotography #photography #animalphotography #bwphotography
kozikphotography#dogsofinstagram #utahphotography #photography #animalphotography #bwphotography
Dallas
What was your first creative memory?
Thomas
My first creative memory in regard to photography was with my Grandmother. She was showing me old photos she had. I suddenly found myself thinking of how I could make the image look better.
Dallas
Do you have any hobbies? What do you do when not working?
Thomas
Photography is my hobby and what I hope to make a full time job; I suppose in that aspect I was blessed. Although I do enjoy: reading, games, and spending time with my family (pets included).
kozikphotography#abandoned #abandonedplaces #travelphotography #beautiful #urbandecay #california #zzyzxroad
kozikphotography#abandoned #abandonedplaces #travelphotography #beautiful #urbandecay #california #zzyzxroad
Dallas
What do you wish you would have known earlier in your career that you know now?
Thomas
I wish I would have known and appreciated more the difficulty of going into the business. Since it seems everyone and their dog want’s to be a photographer.
Dallas
What is your approach to design/photography/illustration/artistry?
Thomas
My approach is to help others see how I see them. Some people say it is my jaded view of things, but I like to these best in everybody. I look for the aspect that makes someone truly beautiful, Through my photography I hope to capture and share it.
kozikphotographyHad an awesome time getting to watch Hailey Knox she is an amazing singer songwriter with some beautiful vocals! #haileyknox #bwphotography #portraiture #bwportrait #clearlinklounge #musician #risingstar #guitarist #singer
kozikphotographyHad an awesome time getting to watch Hailey Knox she is an amazing singer songwriter with some beautiful vocals! #haileyknox #bwphotography #portraiture #bwportrait #clearlinklounge #musician #risingstar #guitarist #singer
Dallas
How would you describe your work and influences?
Thomas
My work is personal to the client; I will do different techniques for every client. This can vary in setting from a city to a hill filled with shrubs. I am inspired three major people: Sebastio Salgado, Vivian Maer, and Dorthea Lange.

If you’d like to be contribute a guest post I’d be very happy to hear from you. Please email or fill out the form here.

Guest Post – Marci Zwygart

Our guest post this week comes to us from Marci Zwygart, whom’s currently working on getting a site up (will update when available). Marci and I share a past experience of working at the local newspaper The Richfield Reaper.

Dallas
How long have you been a designer/photographer/illustrator/artist, what got you started?
Marci
I have been an artist since I was 12 years old but I have actually been an illustrator getting paid for many years. I worked at the Reaper doing ads for 2 years. At the college with Mr. Puzey at Snow College South teaching screen printing, Adobe Illustrator, and airbrushing. I also was a sub for all the classes if he was gone. I have taken so many art classes, I can’t go to school there any longer without paying for it all myself. I also have a graphic design certificate from Dixie College that I received in 1996.

I have always been creative. I used to look at a painting of Christ in the Garden of Gethsemane every Sunday as a child then young adult. It was painted by Peggy Curtis, a woman in my home town. It was gorgeous. I wanted to be able to paint like she did.

I have worked at e-desk. I have taken some time off lately for health reasons but want to get back in the swing of things.

Dallas
What was your first creative memory?
Marci
My first creative memory was picking up my pencil and drawing stick figures in books…not the best place to draw.
Dallas
Do you have any hobbies? What do you do when not working?
Marci
I love to ride my horse and garden.
Dallas
What do you wish you would have known earlier in your career that you know now?
Marci
Believe that I can do anything I want to with passion and persistence!
Dallas
What is your approach to design/photography/illustration/artistry?
Marci
I see art in everything that I look at. Even in textures in walls, I see faces, design.
I love color, texture, the feel of fabric, the feel of fall leaves. I am very textile oriented but I love smells as well. I love to create the whole picture. Using not only the five senses but the sixth as well. Sight, sound, smell, taste, touch and that which we know but cannot see, etc.
Dallas
How would you describe your work and influences?
Marci
Definitely my teachers, two of the best were Mr. Nelson and Mr. Puzey at the college in Richfield. It changed names so many time but you know the one I mean. SVT or Snow College Richfield as it is now known, I think. ( I am scratching my head in thought.) The world around me and my religion is a big influence too.

Thanks for visiting and learning a bit about Marci! Our next guest post comes from Thomas Kozik of Kozik Photography!

If you’d like to be contribute a guest post I’d be very happy to hear from you. Please email or fill out the form here.

I was about to write something political but

I was about to write something political but, this precious little collection of girls, is my political party of choice… These little shits marching around, bossing people around, tossing their attitudes at everyone like they have no shits to give … and the sassiest little one of all, asks every person’s name, and offers only a thank you. On the only day anymore that it’s welcomed to go to your neighbors door and ask for sugar, my little snotty shit head baby wants to know what their names are and hug them and shit.

And I’m fucking happy about it … I’ve learned more from these 4 little teachers of mine than … what? Roughly 15 years, 20 years? of school now? Have ever taught me … They’ve taught me about myself, they’ve taught me about the human condition … about how we should all live more like children do. I don’t know how in this world, any single other person’s life became less important than the next.

Life, is … mundane … it’s discouraging … it’s sometimes, terrible … but, every single day is a blessing … Not to say a blessing from god because we all know that if it does exist I don’t care for it much … but, the blessing of life.

We get to experience all of these little intricate parts of LIFE and little pieces of it’s puzzle, we’re all just piles of cells walking around that can compute and experience emotion.

We are piles of molecules … much like the ground that you’re standing or sitting on … and the air that is currently surrounding you and pressing down on you.

Monday, is a good day … as is Tuesday … Say hi to someone new. This week, I challenge you to do one single thing outside of your shell. Come back and comment, I don’t care if what. If you tried to cook spinach in sloppy joes I might try to give you a tip or so but, really try to get out of your comfort zone and try something new, meet new people, love new people. Spread some joy and happiness.

Also, PLEASE PLEASE PLEASE vote on Tuesday if you haven’t. I voted for Gary, because I couldn’t really have a Hillary or Trump vote on my conscious, and he seems like a :/ fairly decent guy. Whomever you’re standing with, hit that poll or mailbox and get heard … like … Please. Please.

I want your comments below, and if that’s not enough, catch me on social media or subscribe to the newsletter (haven’t done a newsletter for quite a while but, plan to soon)

Guest Post – Meri Lowry

Our guest post this week comes to us from Meri Lowry of Meri’s art. Meri loves to draw, paint and make things that she sells through her Page.

Dallas
How long have you been a designer/photographer/illustrator/artist, what got you started?
Meri
I’ve been sketching since I was 10. Love to sketch. Just recently started painting. I like to sketch and paint . It’s fun.
Dallas
What was your first creative memory?
Meri
My first real sketch was a horse rearing up. It took my bout 4 days. I was still in high school at the time.
Dallas
Do you have any hobbies? What do you do when not working?
Meri
My hobbies: would be being outdoors.
Dallas
What do you wish you would have known earlier in your career that you know now?
Meri
My art skills. I’m still trying to get them out in the world. I’m new to the scene.
Dallas
How would you describe your work and influences?
Meri
Completely different. I took art in high school, and none in college. I live to to mash things together.


Thanks for visiting and learning a bit about Meri and Meri’s Art! Tune in next week for a post from Marci Zwygart

If you’d like to be contribute a guest post I’d be very happy to hear from you. Please email or fill out the form here.

Guest Post – Dallas Price (myself)

We’ve got a few guest post submissions but, I thought maybe I’d kick off the first week so that I could answer my own questions, and figure out formatting and whatnot before we get going on the guest submissions.

I’m hoping that we can get the guest posts to be a regular weekly highlight of another designer, their work and their passions. What makes them tick and what not. So I might be adding or modifying these questions a bit depending on what seems to get good responses and what people like reading.

Dallas
How long have you been a designer/photographer/illustrator/artist, what got you started?
Dallas
I’ve been a graphic designer for approximately 4 years but, it started before that with random little projects and things.
Dallas
What was your first creative memory?
Dallas
uhm … it’s difficult to nail down a “first” creative memory. Kids grow up expressing themselves through their little doodles and such but, I guess the first time I really got excited about art and design in general was in a high school multimedia class. We’d make all sorts of little things … from web pages to 3d rendered video clips … It was just really exciting and cool.
Dallas
Do you have any hobbies? What do you do when not working?
Dallas
I play video games mostly … which is like … the least productive thing in the world I think … and I lose myself for hours playing.
Dallas
What do you wish you would have known earlier in your career that you know now?
Dallas
That design and design work has value. Value beyond even monetary compensation. You can really make a statement … influence a person or population, with little more than type and a few colors.
Dallas
What is your approach to design/photography/illustration/artistry?
Dallas
Of course I vary a bit, as does everyone but, I’d say that most of my best work is very minimalistic. I try to communicate with nothing more than an image, and some words.
Dallas
How would you describe your work and influences?
Dallas
I could probably go on for days about this and I’ve highlighted things that I’ve read and seen here on the blog in the past but, some things always stand out … like Write the story, take out all the good lines, and see if it still works. Ernest Hemingway. Sometimes ideas start with something I’ve seen recently, or sometimes it’s something that sits on the boilerplate for days before a design starts to emerge. I just try to always be on the lookout for things … things that work as well as things that don’t.

Thanks for sitting with me for my own guest post … To me it seems a bit crazy … like Schizo or something but like I said I wasn’t sure how to start. Tune in next week for a post from Meri Lowry of Meri’s Art.

If you’d like to be contribute a guest post I’d be very happy to hear from you. Please email or fill out the form here.

15 hilarious wifi networks

eww ... the password is probably something gay ...

From creepy neighbors to downright nasty, these 15 creative wifi networks are worth a chuckle.

 

The Promised Lan ... lol
The Promised Lan … lol

 

eww ... the password is probably something gay ...
eww … the password is probably something gay …

 

lol ... yeah ... you might wanna toss your stash ...
lol … yeah … you might wanna toss your stash …

 

At least it's secured ...
At least it’s secured …

 

Where did she go?
Where did she go?

 

More creepy neighbors ... Apartments suck.
More creepy neighbors … Apartments suck.

 

Hide you kids! Hide you Wi-Fi!
Hide you kids! Hide you Wi-Fi!

 

Oh, The Offspring ... that's punny
Oh, The Offspring … that’s punny

 

Dude, they're outside ...
Dude, they’re outside …

 

What about the 32 sequels, Littlefoot?
What about the 32 sequels, Littlefoot?

 

... Well then ...
… Well then …

 

Something tells me that this dorm is rather interesting.
Something tells me that this dorm is rather interesting.

 

You wanna taco 'bout it?
You wanna taco ’bout it?

 

Yeah, you um ... might want to schedule a doctors visit.
Yeah, you um … might want to schedule a doctors visit.

 

Like a good neighbor, stay over there
Like a good neighbor, stay over there

10 design jokes to brighten your weekend

"I am not fat I'm Bold" pretty funny right?! The closest to a source that I can find for this is http://designspiration.net/image/4705805237449/?crlt.pid=camp.SKL3kcxdYKXj

Took a break from other work today to bring you 10 of my favorite design jokes in one solid post (because we all hate those stupid galleries that reload the entire site every time). Enjoy!

It's fun to stay at the C.M.Y.K typographic joke by garyndesign.com
“It’s fun to stay at the C.M.Y.K” typographic joke by garyndesign.com
Another typographic joke from https://www.behance.net/gallery/672684/Typography-Joke playing on the names of fonts "Wow, you always have so many fonts,, where do you get them from?" "Oh they come from Monaco, Geneva, Cambria ... I get them delivered at various times throught the day." "By who?" "A Courier!"
A typographic joke from Winston Tsang playing on the names of fonts “Wow, you always have so many fonts,, where do you get them from?” “Oh they come from Monaco, Geneva, Cambria … I get them delivered at various times throught the day.” “By who?” “A Courier!”
"Things aren't always #000000 (black hex code) and #FFFFFF (white hex code)". The earliest date that I can find this image is http://weheartit.com/entry/18709116/via/moddiee_
“Things aren’t always #000000 (black hex code) and #FFFFFF (white hex code)”. The earliest date that I can find this image is weheartit.com
Very literal "Think outside the box" I believe came from http://vi.sualize.us/sentence_haha_cute_spruch_yea_picture_tBqL.html
Very literal “Think outside the box” I believe came from vi.sualize.us
This appears to come from http://www.spreadshirt.com/what-did-the-0-say-to-the-8-t-shirt-C3376A13879595#/detail/13879595T210A2PC117438304PA330PT17 though it's been changed on this version. "Nice Belt" clever little graphic
This appears to come from spreadshirt.com though it’s been changed on this version. “Nice Belt” clever little graphic
Comic Sans walks into a bar. The bartender says "We don't server your type here" Comic sans jokes are so common that it's hardly even funny anymore but, I found this one to be a funny visual in the fact that Rosewood is no better for how it's used here. Who am I to judge though. Seems like this originated from https://www.behance.net/gallery/672684/Typography-Joke
Comic Sans walks into a bar. The bartender says “We don’t server your type here” Comic sans jokes are so common that it’s hardly even funny anymore but, I found this one to be a funny visual in the fact that Rosewood is no better for how it’s used here. Who am I to judge though. Seems like this also originated from Winston Tsang
"Bad Kerning can never be justified" clever little ironic visual here that I believe originated from http://www.moss.fm/post/1591379226/i-am-a-graphic-designer-and-in-my-contract-it-says
“Bad Kerning can never be justified” clever little ironic visual here that I believe originated from www.moss.fm
"I am not fat I'm Bold" pretty funny right?! The closest to a source that I can find for this is http://designspiration.net/image/4705805237449/?crlt.pid=camp.SKL3kcxdYKXj
“I am not fat I’m Bold” pretty funny right?! The closest to a source that I can find for this is designspiration.net
One of the funniest and most relatable for some of us. "Error. The designer you treat like shit has quit unexpectedly. Your company and other employees are not affected. Click Renegotiate to discuss terms for new contract. Click HR to find out how badly you fucked up." The earliest post I can find of this is from http://clientsfromhell.net/post/256104557/via-couch
One of the funniest and most relatable for some of us. “Error. The designer you treat like shit has quit unexpectedly. Your company and other employees are not affected. Click Renegotiate to discuss terms for new contract. Click HR to find out how badly you fucked up.” The earliest post I can find of this is from clientsfromhell.net
lol. Adobe doesn't know how to spell Rasta. The site in the corner says that this image is from themavesite.com but, if I'm not mistaken this image appeared online March 18, 2008 at https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwiXyrGdmufJAhXCeSYKHXAlB2MQFggdMAA&url=httpwww.ilxor.comILXThreadSelectedControllerServletboardid63threadid1033&usg=AFQjCNFZUuWk_kflVsNkcA5SDBcb9EdBsw&sig2=DCvbBBSukko8Eqr4gGOXFg
lol. Adobe doesn’t know how to spell Rasta. The site in the corner says that this image is from themavesite.com but, if I’m not mistaken this image appeared online first March 18, 2008 at ilxor.com

Hopefully I got the sources right on those. As always; like, share and subscribe via e-mail or any of the social media buttons above. Have a wonderful weekend and a Merry Christmas!

Working With Color

working with color

working with colorWell, the office is done … mostly … most of an entirely brand new computer, a new printer, bookshelf, desk … life is kind of back to normal. Our new house is coming along nicely due to Khristine’s hard work, though the girls ensure that it is always a mess and Karli’s decided that it’s really neat to take off her diaper and pee on the floor. Anyhow, I’d put this post off for a while when trying to get everything together and do some extra research, and then I’d lost it somewhere in the piles of boxes of (mostly garbage) treasures. Today we’ll be talking a bit about the deep subject of color and color schemes.

Monochrome

Monochrome is simply one color, sometimes with shades of. While somewhat boring, monochrome can be the boldest of the design world. For instance, a good logo should be recognizable in one single color, not even shades, it should stand alone and be interpreted to represent a company or brand through a graphic and a name. Something I often say is that if a logo doesn’t work in black and white, it doesn’t work at all. While I’m not really a logo designer (I’ve done a few), that same theory works with many advertisement designs as well. At The Reaper I’m bound to monochrome (black and white, or a gross version of grayscale) a good 80% of the time, when not, there is almost always photography or something to determine the color scheme of my work to some point … Also, with our printing capacity we’re pretty limited to what colors actually work. When I first started at the reaper I struggled a bit transitioning to the black and white world (I think there was some free advertising given just to cover my mistakes) but, now it’s kind of second nature.

Analogous

According to Merriam Webster

showing an analogy or a likeness that permits one to draw an analogy

Analogous color schemes can sometimes be a very safe route in design and … it is the using of a primary color, and neighboring colors on the color wheel. The results can sometimes be … boring.

Reaper Wrap published May 2015
Reaper Wrap published May 2015

I suppose if you’re familiar with our Reaper Wrap you could say that this is Analogous (with black). The reason for this is that we’re permitted to us only 3 plates for the wrap … one of those plates being black obviously … in CMYK using cyan and magenta we get purple, and derivatives in between.

The color of the wrap has been something that we’ve been experimenting with a bit for the last … year or so and it’s a once a month debate on what color it should be.

Sometimes, even when we shoot for a specific color, we get something a bit different. For instance, this May Wrap we wanted a light, springy sort of purple … and got this heavier more … saturated look. For Junes wrap, the shades of Orange that we decided on, printed much more red than I’d imagined.

Complementary

Complementary are colors opposite each other on the color wheel. Complementary color schemes carry the most contrast and have been said to cheapen a design when used poorly. People have different reactions to different colors for instance, blue for me is peaceful … calming, my wife doesn’t like blue … This could be because she is weird, it could be that she’s always grumpy so just prefers reds and blacks … I really can’t be sure. Green the color of spring renewal and hope; combined with it’s complementary red, can can be Christmas, stop, go, at the right shades; or a million other things to a million other people. Just remember to keep complementary schemes balanced, and by that I don’t mean cover your design equally in directly opposing colors. 😉

 

 

Triad

Triad color schemes are three colors equally distanced from each other on the color wheel, they are quite vibrant. For me triad can provide the most balance between busy, heavy contrast and cheapened designs. To be used successfully one color should dominate pretty heavily while the others are sprinkled for emphasis. Which generally works out well because I’ll pick out a dominant color in the graphic or photography being used and work around that.

Adobe color scheme tool
Adobe color scheme tool

There are a million online tools available to help build color schemes for instance before discovering this Adobe one pictured above I would use the very nice tool available at paletton.com

Tetrad

I suppose I couldn’t finish without touching on the tetrad color scheme, sometimes referred to as square or rectangle, these are either 4 colors split equally apart on the color wheel (square), or a rectangle using two colors and their complementary colors. While tetrad schemes open up the door for a lot of variation in your design, it should be noted that this will also be the most busy scheme, and possibly have the heaviest contrast. To pull off a Tetrad color scheme, let one color dominate while using the other colors for emphasis. Used properly your design should carry a proper visual balance (as with any of the schemes) and not have the appearance of a pile of Skittles.

Tetrad color scheme using the tool at paletton.com
Tetrad color scheme using the tool at paletton.com

As noted above, no two people see a single color the same way, and each will have different emotional and psychological ties to any given color. There are though, some generalities that tie with each color:

  • RED Courage, strength, warmth, energy, stimulation, masculinity, excitement.
  • BLUE Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
  • YELLOW Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.
  • GREEN Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
  • VIOLET Spiritual awareness, containment, vision, luxury, authenticity, truth, quality.
  • ORANGE Physical comfort, food, warmth, security, sensuality, passion, abundance, fun.
  • PINK Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species.
  • GREY Psychological neutrality, lack of confidence, dampness, depression, hibernation, lack of energy.
  • BLACK Sophistication, glamour, security, emotional safety, efficiency, substance.
  • WHITE Hygiene, sterility, clarity, purity, cleanness, simplicity, sophistication, efficiency.
  • BROWN Seriousness, warmth, Nature, earthiness, reliability, support.

 

Now I’ve just skimmed the surface of color and the ways that I approach color in design. If you’re looking to explore more about color try

That’s all for today, If you liked this post be sure to follow me on your favorite social media channel, subscribe via e-mail and share, or all of them for that matter! Thank you for stopping in!

Sources:

http://www.colour-affects.co.uk/psychological-properties-of-colours.