Fiverr; The Good, The Bad, and The Ugly

Yes, I’m on Fiverr … No, I’m not doing your $5 logo

I just got an invitation to “Share My Success Story” on Fiverr … I can’t entirely say that it’s a success story but, I have made some money and found some clients through Fiverr that are irreplaceable.

I set up an account on Fiverr a year and a half ago now, I hadn’t seen any work for a while and was getting very discouraged but, I set up a few gigs and … waited … It took I think 3 months to even get an order, and within a week or so afterward I started getting an order a day and it became a fairly regular source of income. Which, when just starting freelancing, it was impossible to even break even some months.

I’m not designing logos, in fact I’m not designing on Fiverr at all. I can not afford to design anything effectively for $5 or even $10 (the prices most Fiverr users have become accustomed to) but, there are many things, that some people can’t do themselves. Like re-sizing images and things … basically, anything I could think of that takes less than 15 minutes between downloading, working, and uploading. So yes, quick work, and work that doesn’t require ongoing relationship or direct knowledge of the business though, the work does lend itself to relationships and such.

It was fantastic, things were going swimmingly, I had at least some sort of consistent work daily. It was pleasing to be working when there was no work. The troubles started a few months in, and I really started to see the system as … what it is … Here is the good, the bad, and the ugly … of Fiverr.com

The Good

customers

The range of buyers is fantastic. I’ve worked with all sorts of people working on app development projects to all the way to print projects … odd sorts of things like coloring hundreds of silver jewelry gold for what I’m guessing was his drop shipping business, helping him expand his offerings (and probably earnings). People from all over the world working on all sorts if things. It’s pretty neat really.

Website

The website is pretty straightforward, at the base it’s like … a reverse job posting, you put in something that you’re willing to do, and people hopefully search for your service and buy it. The site has a forum style chat interface, where you can review messages from clients in basically a chronological fashion.

forum and podcast

The actual forum, is for the most part a friendly and helpful atmosphere. Obviously, there will be trolls everywhere but, for the most part the forum is clean.

easy money

This seems silly, easy money … but, how much time and money do you spend LOOKING for new clients, like … probably a few hours a week or more when it’s slow, when you have a steady stream of small projects, you wake up some days and are already at a gross revenue of $20, during a time that you’d normally just be sipping coffee and checking emails.

easy payment

Incredibly simple, you just put in your bank or Paypal information, and you’re set. The third party direct deposit thing does take an extra buck per transfer but, that’s a pretty minimal fee compared to some.

variety of projects

I don’t know about you guys but, I get tired of doing the same thing over and over again. If you’ve got a couple different gigs, you’ve got some variety … you can be getting new different projects all the time.

Promotion

Spending on advertising and spamming your website and things is basically done for you on Fiverr. They’re actively posting a variety of advertisements and services pretty much 24/7.

 

The Bad

Now that we’ve gotten the good out of the way. Let’s move on to some … unfavorable bits.

Buyers

Yes, buyers are a good and a bad thing. Like anything public there are some bad seeds. These buyers are after the absolute best quality product for the absolute least price, and will screw your Fiverr seller experience if they don’t get it. We’ll get in to some details a bit later so … Let’s keep going.

 

20%

Fiverr takes 20% of EVERYTHING, in fact there have been times that I’ve flat out moved a project off of Fiverr. Which does break the TOS but, when you start talking hundreds of dollars and thousands of images, there are just better ways to work than a slow clunky forum with limited uploads and such, so not only does the bid increase but, the pain and time factor increase at least 10% on large projects. More on the pain and time factor later.

limited control of orders

This seems odd, since I just talked about the awesome variety but, when people are just browsing around clicking on Buy Now, you’re likely to get someone who doesn’t know what the hell it is that you’re even offering. Guess what, then you’re left to mutual cancellation, and that affects your search ranking and your percentage of completed orders. So you lose. More on this in a bit.

 

Hold on Funds

I’m not sure that you guys have researched the time value of money, or if you guys have bills that need paid but, sometimes getting paid yesterday would have been great. Fiverr takes two weeks to clear EVERY order. By the way, most businesses consider credit cards EASIER and FASTER to process than cash so … as silly as a few pennies might be, you’re getting screwed out of whatever your highest interest account is for two weeks, if that’s the late fee on your electric bill. That might be a lot.

Over-saturated Market

As with any online service, there are literally hundreds of people on Fiverr that will do pretty much anything for the $4 bucks. The “designers” still get me, like the last logo I designed took two weeks, I underbid and LOST money. Yet someone is willing to pair a font and a stock photo (which could end in a lawsuit for said company) for only a fraction of my last bid.

monopolization of featured sellers

Now this one … sucks … though it seems to be getting better. Getting that first page is not going to happen for a new seller. The people that get the first page have been doing a bit of something under the desk for quite a long time, maybe since Fiverr’s inception.

 

mobile app

The mobile app sucks. It’s hard to find buttons that you need, sometimes if the keyboard is up you have to tap around the screen to figure out how to send a message, and the stupid thing will ask you to leave a review EVERY TIME YOU USE IT for all of eternity.

Buyer Bias

There’s a strong buyer bias, in the words of the orange guy, hugely biased. Even on a mutual cancellations, say the buyer purchased the wrong thing or a service that you don’t provide, the seller gets penalized, not the buyer.

The Ugly

Now, let’s explore the truly ugly side of Fiverr.

Black hat

There are literally TONS of these per day, and I’ve reported a few with decent success but, I’m only one man. People will request and people will provide service INCLUDING: Breaking IP laws, removing watermarks, stealing other people’s work… etc; And forging documents. One request a few weeks ago even had some bit about replacing text in a legal marriage document. Like, who the hell does this and feels good about themselves? This isn’t really even Fiverr related but, more the bottom of the barrel community that it’s found itself in. This is a people problem. people that are after a quick cheap buck, and people that are after quick cheap service, both aren’t above lying and stealing to get it.

Cancellations, Review Structure, on demand marketplace

This is how I lost a few hundred a month revenue from Fiverr, and why I don’t offer any subjective type service. One bad review doesn’t only mean that you have a loss in the review percentage on your profile, they also throttle down your traffic, and show you behind other similar services.

When I first started I’d browse the buyer requests section. Sending out bids on things that I’d do. One day I happened on this woman’s pregnancy announcement photo, it was poorly framed, de-saturated and cold, there were branches poking out everywhere … it was by an actually rather enticing creek, and though the photo was shot on full auto, she did have the raw. So I took the photo and for a $10 bid, I probably spent 2 hours on it, cleaned up the branches, warmed it up, cropped it for better framing … when I sent it to her I said that I’d spent more time than intended, and i’d worked entirely non-destructively so we could reverse whatever.

She didn’t like it, no real descriptive reason, so I dropped the saturation a bit and slid the light balance back a bit … Next day she finalized the order, and gave me a negative review. I asked her if I could refund the job, which even with the cancellation is significantly better than the negative review, and she declined. Dropping my monthly revenues by a few hundred per month. Truth be told, she probably ended up using the photo anyway.

In fact, there have been a couple orders where it’s been completed exactly to specifications, and the client will say that they think they’ve ordered the wrong thing and request the refund … On Fiverr, you’re screwed if you don’t, the negative reviews will honestly murder your ratings and traffic. For the small job, yeah way better to take the small loss than to suffer the big loss anyway. That’s why I won’t do big jobs on Fiverr.

Communication issues

Fiverr, is basically a backward job posting board, you post your gig, and wait for someone to buy. You have ZERO control of how they buy, or if they’re even looking for your service really. Let’s move on to the real communication issue, the only way to communicate with your client is by text and upload. ANY contact outside of Fiverr is against TOS, and I’ve been yelled at about it in the past. Asking someone to call you via Skype to sort out a project, Against TOS, Hangouts, Against TOS, better project management and communication platforms, against TOS, EVEN E-MAILS, against TOS. So, they’re taking 20% of all of your sales, for a forum. On the project that I did get in trouble for this on, we’d already even sorted out that payment through Fiverr would work with the clients budget, WITH the 20% increase but, I needed to have some instant contact and feedback from the client to work through the project for a minute. We ended up moving off of Fiverr after we got the big scary message and the entire thing went great, so their big scary message and their communication issues actually cost them probably $400 last year alone.

The End

All of these things, and I’m still on Fiverr … Again, I will not design your logo on Fiverr, and I will not do ANY subjective service through Fiverr but, I will do your small project, your simple crops and whatnot … anything bulk that I can automate I’ll even just charge the hours for setting up automation plus machine hours … If you’re after Logo Design, Stationary Design, Magazines or even Web Design. Contact me here.

I was about to write something political but

I was about to write something political but, this precious little collection of girls, is my political party of choice… These little shits marching around, bossing people around, tossing their attitudes at everyone like they have no shits to give … and the sassiest little one of all, asks every person’s name, and offers only a thank you. On the only day anymore that it’s welcomed to go to your neighbors door and ask for sugar, my little snotty shit head baby wants to know what their names are and hug them and shit.

And I’m fucking happy about it … I’ve learned more from these 4 little teachers of mine than … what? Roughly 15 years, 20 years? of school now? Have ever taught me … They’ve taught me about myself, they’ve taught me about the human condition … about how we should all live more like children do. I don’t know how in this world, any single other person’s life became less important than the next.

Life, is … mundane … it’s discouraging … it’s sometimes, terrible … but, every single day is a blessing … Not to say a blessing from god because we all know that if it does exist I don’t care for it much … but, the blessing of life.

We get to experience all of these little intricate parts of LIFE and little pieces of it’s puzzle, we’re all just piles of cells walking around that can compute and experience emotion.

We are piles of molecules … much like the ground that you’re standing or sitting on … and the air that is currently surrounding you and pressing down on you.

Monday, is a good day … as is Tuesday … Say hi to someone new. This week, I challenge you to do one single thing outside of your shell. Come back and comment, I don’t care if what. If you tried to cook spinach in sloppy joes I might try to give you a tip or so but, really try to get out of your comfort zone and try something new, meet new people, love new people. Spread some joy and happiness.

Also, PLEASE PLEASE PLEASE vote on Tuesday if you haven’t. I voted for Gary, because I couldn’t really have a Hillary or Trump vote on my conscious, and he seems like a :/ fairly decent guy. Whomever you’re standing with, hit that poll or mailbox and get heard … like … Please. Please.

I want your comments below, and if that’s not enough, catch me on social media or subscribe to the newsletter (haven’t done a newsletter for quite a while but, plan to soon)

Artist behind new THON logo hoped to make “dreams come to life” – The Daily Collegian: Campus

-Antonella Crescimbeni One of the children gazes at the new THON Logo of 2015 at the THON Family Carnival on Sunday, November 16, 2014 at the White Building

By Melanie Brusseler | Collegian Staff Writer

 

 

-Antonella Crescimbeni One of the children gazes at the new THON Logo of 2015 at the THON Family Carnival on Sunday, November 16, 2014 at the White Building
-Antonella Crescimbeni
One of the children gazes at the new THON Logo of 2015 at the THON Family Carnival on Sunday, November 16, 2014 at the White Building

 

“Imagination,” “playfulness” and most importantly, “Empower the Dreamers” are the words Penn State graphic design student Kailyn Moore hoped to capture as she designed the 2015 Interfraternity Council/Panhellenic Dance Marathon logo.

 

Each year, for almost 20 years, students within the graphic design program have been involved in giving what graphic design professor Kristin Sommese said is a “a visual voice” to THON, in an effort to turn what used to be a collection of voices speaking about their organizations into a single cohesive identity system.
“We tried to help them make that something people would recognize throughout campus and internationally,” Sommese said.
From there a partnership between THON and the Penn State Graphic Design program formed.

 

With each year, and each new THON theme, seniors in the graphic design program must design potential logos as part of their curriculum. These are then presented, along with descriptions, to the THON executive committee to vote on.

 

It was announced this Sunday during the THON 2015 Family Carnival that Moore’s design, which features a child painting the night sky, had been chosen to represent this year’s theme “Empower the Dreamers.”
 

Moore (senior-graphic design) said her goal in designing the logo was to make it look like it could appear “straight from a child’s dream.”
 

“I remember always drawing and painting my dreams on paper when I was a child,” Moore said. “And that specifically inspired this concept of making our dreams come to life.”
 

Although she submitted three logos to the THON executive board, Moore said the one that was ultimately chosen was the product of the first image that came to mind after learning this year’s theme.
 

From that initial idea, Moore chose to incorporate such elements as the night sky, which she said is the universal symbol for dreaming. For this image Moore said she chose a color scheme based on purple and light blue — colors she considers relatively gender-neutral.
 

Within the logo there is a hidden double image, which Moore said many don’t notice at first glance. The child in the logo paints the face of the moon, and along with it another child’s silhouette, with the paintbrush in his hand forming the eye.
 

This double image serves as an example of simultaneity, Sommese said, which is a design technique sometimes used to transfer deeper messages. This double image and use of simultaneity was a way to add further meaning to the logo, Moore said, as it represents that THON is not just about THON children, but all children affected by the battle against pediatric cancer.
 

“That symbol of that child being in his painting represents the fact that this is about THON and all children past, present and future, and what that empowers us too,” Moore said.
Moore said she began the process of designing the logo by brainstorming ideas, sketching them out and crafting them digitally in Adobe Illustrator, which is the main tool used by the graphic design department to make its students’ ideas come to life.
 

Graphic design at Penn State, which is based out of a large studio in Borland Building, affectionately named “Borlandia” by students in the program, often works behind the scenes to contribute to events and programs around campus.

 

“Our class has also designed the homecoming logos and Movin’ On logos every year,” Moore said. “I think we do a lot of work for the university but a lot of people don’t really know that our program is responsible for that stuff.”

 

Although Moore said she was “incredibly shocked” when she found out her logo had been chosen to represent THON 2015, her work has been chosen to represent other large events around campus, including Homecoming 2014.
 

In the case of Homecoming 2014, Moore’s design was chosen because, much like her THON logo, it best embodied the theme of the event, and for her unique vision Brandon Rittenhouse, the executive director of Homecoming 2015, said.
 

“We liked her logo so much because it was so different from anything we had seen prior,” Rittenhouse (junior-graphic design) said. “She approaches the problem of designing a logo a bit differently, making her designs incredibly beautiful and something we haven’t seen in a while.”
 

As THON weekend looms closer, and the logo becomes more visible on campus after the THON merchandise sale, Moore hopes her work will come to represent the accomplishments of everyone involved in THON.
 

“I mainly hope that people think it captures the theme and look to it after THON weekend is over this year as something that represents everything we have achieved,” Moore said.
 

Melanie can be reached at [email protected] or (814) 865-1828. Follow her on Twitter at @brusselermel.

– Insert Title Here –

Rain photo from January deathtothestockphoto.com. Question mark is just a regular ol' Helvetica question mark.
Rain photo from January deathtothestockphoto.com. Question mark is just a regular ol' Helvetica question mark.
Rain photo from January deathtothestockphoto.com. Question mark is just a regular ol’ Helvetica question mark.

To sum up 2014 in one word interesting. Designers never really stop working … Even when we entirely disconnect ourselves it’s always a subconscious process … Some designers do fairly well with letting go of past projects and disconnecting themselves with current work. While others, myself included, can dwell on them until we are literally sick.

There was a time during 2014 when I seriously questioned about what I was doing, where I was at and what I was really getting out of it. Recently I finished Debbie Millman’s “How to think like a great graphic designer” and confirmed to myself that quite a bit of my thoughts, feelings and actions are pretty normal, which is good because many people are perfectly content doing a job that they absolutely hate, with people that they absolutely hate, and do it every day for their entire lives … I’m not one of those people … and I don’t think I ever will be. I have a relatively fulfilling job and I honestly love it … even if currently there is no opportunity for growth.

One of the good parts about my job is that once it’s done … It’s done. There’s no going back, no adjusting the size or weight of this or that, no adjusting this color or the contrast. Nothing. There’s work to be done and a limited (sometimes extremely limited) amount of time to do it in, and I think I’ve learned a great deal from that. Sometimes I have to kick myself and carry on. This wasn’t really a terrible mistake but, an oversight none the less and I got a small earful for it. Our Holiday greeting photo ran right through the fold, making it difficult to see some of the faces (With our printing it’s not like you can see them anyway 😉 )

Christmas greetings page designed by Dallas Price. Published in The Richfield Reaper 12/24/2014.
Christmas greetings page designed by Dallas Price. Published in The Richfield Reaper 12/24/2014.

Lately, I’ve been struggling with motivation and ambition. (This is my first post in like a month, and I love to write) I’ve got a couple projects that I’ve procrastinated until I’m running right up to THEY NEED DONE NOW. I think one of the big reasons that I’ve been doing this is that they’re outside of my current ability, and require me to do research, plan and follow through while learning and doing something that isn’t entirely new but, outside of my comfort area.
When I get like this it reveals quite a bit about myself, not only can I be lazy but, I scare myself into not doing anything. I’ve literally been thinking about one of the projects none stop for two months, nearly all day every day. This project in particular requires quite a degree of infrastructure, planning and execution … while putting off that project another one sprung right up on me and I didn’t even see it coming.

 

2015 Best of the Best logo
2015 Best of the Best logo

One of the projects is the Reaper Best of the Best online ballot. While, I could just clear the database and make the required change, I really want to make something. Something that will last beyond this years contest. Now I’ve only got a couple weeks to make that happen, and here I am procrastinating … writing about procrastinating … 😉

Anyhow, I knew that I needed to write something since it’s been a while but, I really had no idea what to write. If you enjoyed this post please follow me on any of the social media channels or subscribe by e-mail on the right sidebar.

20 Epic Advertisement Designs

I thought I’d do something a little bit different this week and share with you some advertisements that I think are really cool. It takes a lot of work to become a brand that can pull these off, and the ad agencies that do them communicate the message clearly, and in some cases with only art and a logo. It’s pretty incredible.

"Blend In" This advertisement by DDB for Zoo Safari is definitely epic.
“Blend In” This advertisement by DDB for Zoo Safari is definitely epic.
Band-aid - strong enough for Hulk. Advertising is all about simplicity, with a well recognized brand all you need is an image and a logo. This works ...
Band-aid – strong enough for Hulk. Advertising is all about simplicity, with a well recognized brand all you need is an image and a logo. This works …
That drill packs a punch. Check out how it warped the wood in this Bosch ad.
That drill packs a punch. Check out how it warped the wood in this Bosch ad.
This advertisement by BBA for Clinica Mosquera is epic and memorable.
This advertisement by BBA for Clinica Mosquera is epic and memorable.
I love this idea! So many people eat nasty fast food for every meal, this ad for Dallas Farmers Market by Firehouse features fresh vegetables in a french fry box. "Fresh & Tasty".
I love this idea! So many people eat nasty fast food for every meal, this ad for Dallas Farmers Market by Firehouse features fresh vegetables in a french fry box. “Fresh & Tasty”.
Kind of a creepy Duracell advertisement idea by Grey. "Some toys never die" could definitely scar some children.
Kind of a creepy Duracell advertisement idea by Grey. “Some toys never die” could definitely scar some children.
A robot pooping! This advertisement by Euro RSCG is pushing recycling your electronics.
A robot pooping! This advertisement by Euro RSCG is pushing recycling your electronics.
This awesome ad campaign for Expedia was created by Ogilvy & Mather uses airport IATA codes to make their point. "Find whatever floats your boat"
This awesome ad campaign for Expedia was created by Ogilvy & Mather uses airport IATA codes to make their point. “Find whatever floats your boat”
M&Ms advertisement design raising awareness for their personalizable M&Ms "Communication Just got Sweeter"
M&Ms advertisement design raising awareness for their personalizable M&Ms “Communication Just got Sweeter”

Epic advertisement design by TBWA featuring this french fry box carved out of a potato.
Epic advertisement design by TBWA featuring this french fry box carved out of a potato.




Mcdonalds wants you to schedule your next birthday party at their playplace and "Make Billy their problem". I think I know this billy kid.
Mcdonalds wants you to schedule your next birthday party at their playplace and “Make Billy their problem”. I think I know this billy kid.
"Poke a stick at a grizzly bear" I just thought this was a cute ad from the McCann ad agency. Apparently there is a music video and game at dumbwaystodie.com
“Poke a stick at a grizzly bear” I just thought this was a cute ad from the McCann ad agency. Apparently there is a music video and game at dumbwaystodie.com
National Geographic perfectly says that "Shool can't teach them everything" in this advertisement by FoxP2.
National Geographic perfectly says that “Shool can’t teach them everything” in this advertisement by FoxP2.
"Get in touch with your inner child ... and let it play in traffic" Though, I wouldn't recommend letting your children play in trafic, I love the illustrations on this ad for Ottawa International Animation Festival by the McMillan ad agency.
“Get in touch with your inner child … and let it play in traffic” Though, I wouldn’t recommend letting your children play in trafic, I love the illustrations on this ad for Ottawa International Animation Festival by the McMillan ad agency.

 

Play-doh can be made into anything appaerently ad agency DDB knows that and uses it in this epic ad design
Play-doh can be made into anything appaerently ad agency DDB knows that and uses it in this epic ad design
"One story, two points" - Sharpie twin tip. Great comic style advertisement for Sharpie markers by Draftfcb
“One story, two points” – Sharpie twin tip. Great comic style advertisement for Sharpie markers by Draftfcb
"Turn on your adventure" This Volkswagen advertisement features a safari as teeth of a car key.
“Turn on your adventure” This Volkswagen advertisement features a safari as teeth of a car key.
"Creativity has no boundaries" This awesome advertisement design for Wacom's popular Bamboo tablets by Maria Molina shows just that.
“Creativity has no boundaries” This awesome advertisement design for Wacom‘s popular Bamboo tablets by Maria Molina shows just that.
"Feeding your cat's instincts" ... I love this ad idea by AMVBBDO for Whiskas cat food. I wonder what's going to happen when that kitty catches that Gazelle?
“Feeding your cat’s instincts” … I love this ad idea by AMVBBDO for Whiskas cat food. I wonder what’s going to happen when that kitty catches that Gazelle?

 

Velociraptor, get back to the television. This Panasonic ad is a stunning design.
Velociraptor, get back to the television. This Panasonic ad is a stunning design.

If you liked this post be sure to follow me on your favorite social media channel, subscribe via e-mail and share, or all of them for that matter! Thank you for stopping in!

Source: http://www.creativebloq.com/inspiration/print-ads-1233780

Stuck in graphic design hell, how do you get out?

I was in a Wacom interview with Rod Maxwell and Rayce Bird earlier this week. When a question came in from Vince Collier that kind of hit home with me because, I’ve been there myself … In fact, I’ll bet every designer has.

I’m currently stuck in Graphic Design Hell and I’m trying to get back to my first love of illustration and character design. I already LIVE in Photoshop and Illustrator. Two questions, 1. What OTHER Software do you recommend learning? 2. Where do you recommend frequenting to try and break in to the Character Design world? – Vince Collier


Rayce answers the question extremely well … It’s not about the apps that you use, it’s all about the art/design that you’re aiming to create. At the end of the day Photoshop isn’t art, Illustrator isn’t art, a tool is just a tool but, what you’ve made is art.

For uh, digital illustration? I do like sketchbook pro, I think that it’s a good app I think it’s kind of a simple layout”
“It’s important to not get caught in the tool, if photoshop or illustrator define what you can do as an artist then, that’s gonna hurt ya . You have to know what you want to do as an artist, and use the tool -Rayce Bird

Now, I might not be a creature developer, or even want to be but, it seems like Vince would like to be. I love layouts, mostly for print advertisements, big layouts, small layouts and nearly everything in between. I get stuck in graphic design hell quite often … loading up InDesign, Photoshop, and Illustrator to create yet another effective, yet monotonous advertisement.

I find myself loving pencil and paper and jumping back and forth in my art, taking photos of scribbles and then trying to vectorize them for my silly illustrations at 1dollarimages but currently, I’m having a rekindling of interest in web design. Brushing off the css rust and dusting off some books so that I can get the look and feel that I’m after for my latest hairballed idea has brought some passion back into my day, or maybe given me a new sense of purpose.

How do you get out of “Graphic Design Hell”? Leave your comments below or on any of my social channels and as always like, favorite, share, retweet, +1 or whatever if you enjoyed this post and follow me for more.

Top five reasons to hire a graphic designer

Advertisement design by Graphic Designer Dallas Price for Ogdens Superstore. Published in The Richfield Reaper 08/27/2014

As small to medium sized businesses struggle in a still down economy, sometimes you have to sacrifice luxuries and try to cut corners. For some it can seem like a cost saving factor to cut even cut employees and have someone else in the office try to do the job but, don’t get rid of your graphic designer if you already have one, and if you don’t you might want to think about hiring or contracting one. Here are the top 5 reasons to hire a graphic designer.

Designers come equipped to effectively communicate to your customers

Advertisement design by Graphic Designer Dallas Price for Ogdens Superstore. Published in The Richfield Reaper 08/27/2014
Advertisement design by Graphic Designer Dallas Price for Ogdens Superstore. Published in The Richfield Reaper 08/27/2014

You know your audience, your customers are probably the most important thing to your business. It might not feel like your communications, advertisements, menus or website matter that much but, think about it like it’s Bob from down the road, and he’s looking for a deal.

He doesn’t want to sacrifice quality for cost, and he wants a positive purchasing experience. Let’s say, he needs a new washing machine. Well, if he’s close to a newspaper he might browse there, seeing if maybe a local business has a current sale or something. If he doesn’t notice your advertisement or worse, he notices it but doesn’t see the washing machines that you’ve cut the price 50% on … well, it’s likely he’s going to your competition. What if he’s close to a computer, he might go directly to your site if he’s a loyal customer with a good memory but, more than likely he’s going to start with a search engine. With changes to local searches it’s more important than ever that your business is on the web and it’s infinitely more important that your website can display the products and services you offer in an appealing and easy to understand way that looks good on all devices (he might just have his phone).

Real designers will do the job right – The first time

Advertisement design by Graphic Designer Dallas Price for Sevier Valley Health Essentials. Published in The Richfield Reaper 08/20/2014
Advertisement design by Graphic Designer Dallas Price for Sevier Valley Health Essentials. Published in The Richfield Reaper 08/20/2014

Sure, you have a word processor on your computer or you can probably have your niece build your new website for a fraction of the cost but, how effective do you think it will be? Chances are, it’s going to need a redesign or it’s flat out not going to do anything besides run off potential customers. This goes for all designs. When you look at your logo, what does it communicate? How many words are on your logo? I can tell you that I see more bad logos than good ones and that’s sad when your logo is your brand, it’s your business and that’s how customers identify you and your products. Logos should be boiled down the the simplest way to communicate your business. There’s room in your communications for all that other crap.

You can’t afford not to

How much time do you spend on a daily basis building your business, bonding with your customers, inventorying products and ya know … business stuff. If you take time out of your day to try and design, you’re taking time away from your business. Precious time that you should be spending building your business. If it takes you twice as long as it would take a good designer, how much was your time worth? Most designers are pretty affordable when you start thinking about efficiency and quality.

Identify your brand and keep it consistent

Advertisement design by Graphic Designer Dallas Price for SS Auto Body. Published in The Richfield Reaper 08/20/2014
Advertisement design by Graphic Designer Dallas Price for SS Auto Body. Published in The Richfield Reaper 08/20/2014

What is your brand, do you have one? Do your communications have a consistent look and feel? While not all designers are typography experts, all should be able to identify a font. As well as a theme and style of a design, as well as detect your brand, your company what it does and what it values. Do you communicate excellent quality and service? Or do you communicate overpriced junk? Do you communicate a friendly environment, or a hostile one? Are your communications inviting?

We have the tools

Do you know what the industry standard tools are for graphic design? How much are you willing to spend on the tools to do the job correctly and effectively? Most designers will come equipped with the tools and knowledge to use them, saving you time and money. Even a designer with little to invest in software will have comparable tools and to compete with them and their know-how will probably leave you in a worse position than you’d be in by not hiring them.

I might be a bored graphic designer

Advertisement design by Graphic Designer Dallas Price for High Country Auto. Published in The Richfield Reaper 08/17/2014.
Advertisement design by Graphic Designer Dallas Price for High Country Auto. Published in The Richfield Reaper 08/17/2014.
Advertisement design by Graphic Designer Dallas Price for High Country Auto. Published in The Richfield Reaper 08/17/2014.

For you guys that follow my blog quite a bit, it probably feels like I’ve forgotten you for a few weeks and focused on other things … Truth is, after posting these all year I’ve become a bit bored … with graphic design … not overall but, I mean like … I just explore ideas until something “works” … maybe I could get a new job title as explorer? I pretty much went all out on this High Country Auto ad, and yeah … A couple hours later, it looks great! There are things I’d change about it sure but, that’s all in retrospect …

I need new ideas, new vision. I’ve been digging for inspiration in areas where I’ve dug to the core and it really isn’t helping.

Don’t get me wrong, I love being bored and I love this design, hell … when you work and have 4 kids being bored is a blessing but, not when you’re bored about something that you love so much (and have to do regardless). I’d imagine anything would become a bit monotonous after a while …

Basically here on this High Country ad, I had a box to work with, the .jpg of the header, info, and the car pics (web ones of course). I found the .eps because, I wanted to do something more … integrated the bubbles in water effect into the border (ai of course!). I had the cars and most of the info situated when I thought “ya know, that big percentage and price would look great with that also” … It just needed some extra … (yeah, I know there are a million ways you could make the branding portion better) but, I don’t think I can get away with most of my suggestions.

I should subscribe to a few design magazines or something but, currently I don’t think the budget allows it (the bear would kill me).

I think I’ll skip the “This post is part of a series of posts” crap here but, if any of you fellow designers, followers, friends and family have any ideas to maybe … “spruce it up”, re-excite myself and bring new ideas, please share. As always, follow me on your favorite social networks and share if you enjoyed this depressing article ;). Love you guys