Every year the local Chamber of Commerce hosts a charity softball tournament. We needed some posters and marketing collateral to promote the event.
How I solved it
We decided on this design, a minimal poster and then some smaller shareables for social media. The thought was to have the ball popping off the page, driving the viewer to pick it up and come play.
I was contacted to create a brand identity for a new skincare startup named Eden from Gunnison Utah. The creator of the all natural products wanted to convey elegance and trust.
The key element of the brand became a golden apple, relating to the forbidden fruit of the garden of eden. The text choices were also very elegant older style faces, they were chosen to help solidify the elegance and “Eden” them that we were looking for.
I’ll post more about Eden in subsequent updates but, the first event after product launch had $900 in sales. The Eden brand has evolved quite a bit now and has just moved into a new location.
GJ Gym in Monroe wanted to increase signups for their summer classes.
A series of posters were developed and posted around town, and then duplicated for social media. The larger more restricted poster was designed to attract parents and communicate the information clearly. While the brighter, more energetic posters were designed to attract a younger audience. Thanks to Becca Payne for taking the photos.
The posters were a great success, they were posted around town, and the fliers were handed out.
I had a client on Fiverr that kept requesting these random resizes for a wide variation of logos for the same business. The thing about a logo though, is that it represents you and your brand, it’s not some trendy thing to throw out every week or so. I took to the graph paper and sketched this up, then finessed it in illustrator. He was pleased with it and used it to help brand his business.
My friend needed some print materials made to help promote her upcoming events to promote Zeal, a nutritional drink mix.
With a limited budget, and time frame I thought it would be best if we just printed some ¼ page fliers to promote the events. I went with a pretty minimal layout, showcased the product and based the color scheme complimenting the dark reds that are dominant in the established brand.
They had a great turnout, sold product and signed up more people.
I was contacted in the early spring of 2016 to change silver jewelry photos into gold jewelry photos. For what I’m guessing is a drop shipping sort of website or something. Initially I told the client that it would take a significant amount of time to complete the request but, after some research and, trial and error, I found that I could change them within a few minutes … Some of them within seconds. So we arrived at a mutually beneficial price I’ve now done thousands of these photos, expanding his offerings to his customers.
I was contacted to help isolate some photos for what WAS a pretty terrible instruction manual for a pretty high end product. In communicating with the person in charge of the project I worked out a deal to give them a better manual to complement the product. I’m very passionate about print design, there is something about seeing your work come off the press or picking up this manual and holding it after pouring hours of work in. The same kind of thing happens when you’re developing and find that last mistake, hit the refresh button and suddenly, tada! all of the code you’ve spent the day on is working exactly as intended! If you’re wondering about the wide margins, it’s built for a5 paper, and I didn’t have any on hand, so it’s on a4. The real margin is pretty small.
The annual Best of the Best online ballot is a long web form that submits to a mysql database. Each year it evolves and grows with 2016 hitting more than 1200 votes from 544 individuals in our small rural county. The evolutions this year included an email script, a page for counting the votes (total pain previous years) as well as a page that would figure out who had voted more than so many times to cut down the ballot stuffers (some of people were getting a bit carried away. When I first took on the project my knowledge of application development was pretty minimal, my php/html/css rusty at best. So the current database is incredibly difficult to work through and getting information involves some clever php and query trickery. For next year’s ballot I’m developing an application that will be easy to administer and use, it will separate business data, user data and the actual voting data and hopefully I will be providing it as a Open Source project for others to use and expand!