I was contacted to create a brand identity for a new skincare startup named Eden from Gunnison Utah. The creator of the all natural products wanted to convey elegance and trust.
The key element of the brand became a golden apple, relating to the forbidden fruit of the garden of eden. The text choices were also very elegant older style faces, they were chosen to help solidify the elegance and “Eden” them that we were looking for.
I’ll post more about Eden in subsequent updates but, the first event after product launch had $900 in sales. The Eden brand has evolved quite a bit now and has just moved into a new location.