I’ve been skipping out on advertisement review for the past little while so I thought that it’d be a good subject for the day. This is an advertisement I designed for the 10/22 publication of The Richfield Reaper.
As most of my readers know I get these full page car ads on such short notice that I don’t have an opportunity to spend a great deal of time on them but, overall I’d have to say that this is one of my best advertisements this year. I do wish that they wouldn’t try to highlight the collision center in their sales ad but, I understand their situation.
I noticed as this was coming off the press that I made the makes of each vehicle green, except for the highlighted car, oversight there. The biggest thing that bugs me about this ad is how busy this gets from just under half the page and down.
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Anyone watch Bones 😉 Today’s hangout was with a real forensic artist named Natalie Murray. It was awesome to hear about the work that she does and be involved in some Q&A.
A repeat design from 2014, they added the Christensen’s logo to the bottom section. I suppose I understand how that could be taken as a separate ad. But, as a full page, I doubt anyone couldn’t link the two sections. As I’ve said before, it’s pretty cool when designs run again. At least I know that the client liked them 😉
Simple advertisement for Classic Motors this week, I love that heading from Creative Outlet, they really provide a great service. I was looking for something with a car but, this worked just as well.
This Gary’s Shoes advertisement was kind of a modge podge of scanning, isolating and trying to fit. But, it works. I ended up rebuilding the little building logo thing in Adobe Illustrator. They use it mostly on their gift cards and I couldn’t find one that was going to isolate well enough. It was easy enough with the line tool though, and a much better outcome here and for future ads.
Fresh Market wins again. I think it would have been cool to feature the building maybe as the top border of the ad or something.
Anytime possible I isolate the photo that I’m using. Well, I should say anytime that it makes sense. Especially in grayscale it improves visibility, adds whitespace and draws attention to the graphic being featured. On this advertisement for Ogden Taxidermy the vertical shape of the photo also ads for a nice border.
I would have liked to do something different here, I don’t feel like this was an effective ad. It’s cluttered and the graphic is small.
Again, cluttered …
I was excited about this advertisement. I was a bit worried about the headline being dark. But, this printed badly anyhow. The separations didn’t align well enough to make it pop as much as I’d hoped.
To everyone that was affected, (and to the people that have to answer phones at The Richfield Reaper) I sincerely apologize.
The title says it all … I totally messed up. While I could blame the myriad of problems we’re having at The Richfield Reaper saving in multiple places constantly to try and ensure we don’t end up losing a days work, this one is mine to take the blame for. This years high school graduation pages were set to be built using a design I created last year. A relatively simple design but elegant with it’s use of Rose Round, Times New Roman, and smooth metallic gradients.
While everyone was experiencing a hectic Monday (are Monday and hectic synonymous?) some idiot graphic designer (me) was messing up this years RHS graduation page royally. When I first sent it to be proofread we realized the names were wrong, they were last years names. Then we noticed the sponsors were last years sponsors also. But, the issue we overlooked was that the picture was also last years …
Usually designs that are repeated like this one are pretty simple; Open up the previous design, unlock all, copy, paste, delete previous stuff and place new stuff. I must have had last years folder open while replacing the information, I’m not sure.
So today I present to you the correct graduation page. Again, I apologize.
Being a graphic designer is very rewarding, seeing my work published, helping people grow their business, and CREATING but, last weeks reaper featured a creation whose beauty is only to be rivaled by a tiny handful of people. I had nothing to do with this photo, actually I didn’t even notice until my friend/coworker said “That sure is a pretty little girl on the front”. In fact the photographer almost overlooked the fact that he’d seen this little girl numerous times wandering around the office and that she might belong to one of us. So for no reason at all I present you with a photo of my Layla Ann.
Well, I think summer has finally found Utah. Mostly I’ve been working and wasting time all week. Now, that I’ve wasted most of my weekend, I thought I ought to get … last weeks post done, well I’m 4 days late anyhow.
Apparently, they have some construction going on down at Jorgensen Ford. They had the parking lot all torn up and wanted to get rid of some inventory. The layout on this one is a bit odd, I was trying to piece together the information from an advertisement a few weeks ago, and one from earlier in the year, and do it in a hurry as always. Nevertheless I’m sure this was an effective advertisement and I’m sure the Jorgensen guys moved some cars.
Simple and effective. The more simply you can design something the better. People have a very short attention span. More true now than ever.
Write the story, take out all the good lines, and see if it still works.
To relate another fantastic Hemingway quote to graphic design, if you can’t justify having a specific graphic or line of type in your advertisement. There’s no reason for it to be there. Think of the goal of the ad, it’s main purpose, and build a theme around it. Quite often you could find yourself saying “Well that’s stupid the goal is to sell blah blah blah” But, everything, every business, and every communication they send out has a theme. The desire to sell of course but, what are they trying to communicate.
Starbursts! There are some people in the newspaper industry that hate starbursts. Actually, they’re probably frowned upon in advertising as a whole. The reason you keep seeing them however, is that they are an effective way of displaying little “wow” information bits like in this weeks Grako’s ad. I mean, free stuff will catch almost anyone’s attention (did I mention the clearance sale). Yes, I’m sure that I could have done this without the starbursts but, FREE … free needs to jump right out and smack your face. So starbursts, while they can make your advertisement appear cheap or even gaudy, are effective. Just use them sparingly and as with everything, if you can’t justify having them, take them out.
I wanted to mention that I still have 3 spots (could be 2 by the end of next week) available for hosting. I can host your website for as little as $20 per month. If you want continued support and maintenance I can host your site for as little as $30 depending on complexity and your needs. Site designs start at $100. My hosting has unlimited storage and unlimited bandwidth, so quite realistically anything is possible. Also, any other design work and some Computer Repair is welcome.
I’ve received tons of great feedback on my resume. I’m trying to reflect my personality and experience as much as I can, while some of the feedback I used, some of the other I’ve brushed aside. I am still wondering about a font, if anyone has any good suggestions.
Only have a couple advertisment designs for this week. The birthday ad is for Sandy Phillips’ cute little grandson. I never understand how she gets her grandkids to actually sit and smile for photos. Any time my camera comes out my kids turn into retards.
Hermansen’s Mill ad turned out just beautiful. They had a lot that they wanted to highlight here, and at first I was going to take most of it out. But, it worked out. They wanted to focus on the fact that they have what they need for the farmer, and the home gardener. Well, those are two different markets entirely … Pictures sell products, and including people makes that product personal. A picture of a farm, a tractor plowing a field or some crap would have certainly appealed to a farmer. But, the goal was to make it personal enough to appeal and catch the attention of both. I think it worked.
Alrighty, more from 2012! I’m grouping 2 weeks together today since yesterdays post was so small. I try to stay pretty passionate about graphic design, going through these I think is helping me be a little bit more involved and subjective. Seems like it helps to go back and look at these old ads
The design for Bug Out I I had a business card I was basing it off of. Seems like the top portion I scanned in, and then I typed all of the smaller stuff. I ended up redesigning this a few months later to remove their logo and make it look “more professional”. I suppose we’ll get to that ad eventually.
The SR Mechanical design is pretty terrible, I agree. One of the difficult parts with their ads is that there’s very little art for A/C units on our subscription service. I’m sure we’ll see a ton of revisions as I continue.
One of the most difficult things about graphic design is getting everything the client wants to say into one ad. This Gunnison Valley Hospital ad I think couldn’t have ended up much better for having the 7 mugshots while communicating their “spring” idea. Now looking back of course, there are quite a few things I would improve on.
Thanks for stopping by everyone! Remember to check back tomorrow!
Today I thought I’d post a couple more advertisements from 2012.
This Classic Motors ad is one ugly looking beast. I think this was before I learned how to cut out cars very well… It kinda lookes like I just jumbles some crap together. Funny thing about car ads though, they sell cars. It’s always nice to see or hear how many of the cars are gone before the next time the ad runs.
This little guy I think was for the Hendersons when they were trying to get rid of a business.
March marks 2 years working as a Graphic Artist for The Richfield Reaper. I have an overflowing folder of portfolio items and every week they’re getting more and more difficult to manage.
So, I had this great idea to take all of my portfolio items and start putting them here. That way it won’t be cluttering up my desk (and sadly the floor surrounding my desk with issues of The Richfield Reaper). Also, it’ll help publicize my work a little bit while making it easier to manage and giving me time to reflect on each advertisement, page, or other piece. I’ll be trying to catch up so expect an update every day or so. I’ll be posting advertisements and things that I’m proud of, and some that I’m not so proud of and probably writing a little bit about each for the ones that I remember or have any bias on.
Back from the dead! Well, no not quite dead. These ads are just almost 2 years old.
Radioshack actually worked pretty well, a little corny and what not … But, this ad came about around the time I started realizing how the pen tool worked nearly the same way in InDesign as it does in Illustrator. Which could bring a revolution to squiggly marks n shit! lol. It did, IFA was one of those ads where I started realizing (probably didn’t even come close to realizing it. We’ll see in many ads to come) that, even though something looks really awesome in color … It’s just not going to show up as well in black and white. Especially on the mud that we call paper.
This post is part of a series of posts dedicated to getting my portfolio as a graphic artist out of my desk and into the world. Want to start from the beginning?
March, 2014 marks 2 years working as a Graphic Artist for The Richfield Reaper. I have an overflowing folder of portfolio items and every week they’re getting more and more difficult to manage.
So, I had this great idea to take all of my portfolio items and start putting them here. That way it won’t be cluttering up my desk (and sadly the floor surrounding my desk with recent issues of The Richfield Reaper). Also, it’ll help publicize my work a little bit while making it easier to manage and giving me time to reflect on each advertisement, page, or other piece. I’ll be trying to catch up so expect an update every day or so. I’ll be posting advertisements and things that I’m proud of, and some that I’m not so proud of and probably writing a little bit about each for the ones that I remember or have any bias on.
The one, for B and L auto apparently was missing the head of the nail. What they wanted me to do was somehow form those brake pads into the frame of the ad. Well, that didn’t quite happen as I didn’t get that notice of revision before it went to print. I’m not sure how exactly it would have been a frame for it anyway without some distortion and as I showed one of the salespeople. Removing the center of a brake rotor makes it really hard for anyone to tell what it is. In newsprint though, without removing it. It would have destroyed the contrast and made it more difficult to read. So, I suppose that I’m ok with how this ran.
The one, for my POS Escape. Which is still available by the way 😉
The advertisement for El Mexicano I am pretty proud of. This is for the wedding directory and was actually a great idea by one of the Reaper salespeople, Lori Roberts. I feel like this was an effective advertisement, with just enough reverse combined with imagery.
Hopefully, one of my most effective advertisements this week is the advertisement for Impact Fitness. This advertisement came to me as a revision. It had no imagery, a centered layout with a border … We almost put it off until morning but, I figured we could do better. I think I did, within about 20 minutes of work it was actually ready to go.
The Intermountain Computer ad Came in as what I thought was done. It took a few more revisions. After revising most of the text it ended up like this.
The RedRock ad seems to have had a revision since I kicked it out as a spec ad. given what I did to work with I worked from home, and I know I didn’t exactly achieve what the salespeople had in mind. But, it obviously ended up as a solid design overall for this advertisement. I tried to use some reverse for a bit of excitement and vigor incorporating the photos that we had available. Overall I feel like this was an effective design. Thank you to who finished it up with the starburst and such.