Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.
A logo isn’t a brand, it’s just a piece … Maybe it could be attributed to the keystone of a structure. Along with a logo project I build out a full style guide. The style guide is for client and future collaborators to use to help stay within the brand that we’ve already developed.
I made up some of these bad boys for my latest venture … on 8/31/20 I became a certified insurance agent!
For the front of this card, I kept the right alignment from the logo and just set my stuff underneath it, keeping the colors and space, of course, that’s outlined in their style guide. To combat the oddness of the right-alignment I offset everything to the left … it looks intentional because it is.
Similarly, on the back – using their color guide, and full-bleed on that cool globe icon. I went for a different approach than I usually would here and hit some highlights of our Worksite Advantage program. Which is what we’re focusing on as an agency.
The Salina Fire Department holds a charity Texas hold ’em tournament every year, sometimes even a few of them. They want a logo to symbolize the tournament and keep it in active memory even when there isn’t any upcoming event.
We were tossing around some ideas for a few weeks and came up with some ideas. Suddenly the client must have gotten busy or something and it’s gone stale. So I figure it’s time to post this logo.
I had a client on Fiverr that kept requesting these random resizes for a wide variation of his logo for the same business. The thing about a logo though, is that it represents you and your brand, it’s not some trendy thing to throw out every week or so. I took to the graph paper and sketched this up, then finessed it in illustrator. He was pleased with it and used it to help brand his business.