Decades ago branding was defined as a name, slogan, sign, symbol or design, or a combination of these elements that identify products or services of a company. The brand was identified of the elements that differentiated the goods and or service from the competition.
A logo isn’t a brand, it’s just a piece … Maybe it could be attributed to the keystone of a structure. Along with a logo project I build out a full style guide. The style guide is for client and future collaborators to use to help stay within the brand that we’ve already developed.
The Salina Fire Department holds a charity Texas hold ’em tournament every year, sometimes even a few of them. They want a logo to symbolize the tournament and keep it in active memory even when there isn’t any upcoming event.
We were tossing around some ideas for a few weeks and came up with some ideas. Suddenly the client must have gotten busy or something and it’s gone stale. So I figure it’s time to post this logo.
I had a client on Fiverr that kept requesting these random resizes for a wide variation of his logo for the same business. The thing about a logo though, is that it represents you and your brand, it’s not some trendy thing to throw out every week or so. I took to the graph paper and sketched this up, then finessed it in illustrator. He was pleased with it and used it to help brand his business.