March, 2014 marks 2 years working as a Graphic Artist for The Richfield Reaper. I have an overflowing folder of portfolio items and every week they’re getting more and more difficult to manage.
So, I had this great idea to take all of my portfolio items and start putting them here. That way it won’t be cluttering up my desk (and sadly the floor surrounding my desk with recent issues of The Richfield Reaper). Also, it’ll help publicize my work a little bit while making it easier to manage and giving me time to reflect on each advertisement, page, or other piece. I’ll be trying to catch up so expect an update every day or so. I’ll be posting advertisements and things that I’m proud of, and some that I’m not so proud of and probably writing a little bit about each for the ones that I remember or have any bias on.
The one, for B and L auto apparently was missing the head of the nail. What they wanted me to do was somehow form those brake pads into the frame of the ad. Well, that didn’t quite happen as I didn’t get that notice of revision before it went to print. I’m not sure how exactly it would have been a frame for it anyway without some distortion and as I showed one of the salespeople. Removing the center of a brake rotor makes it really hard for anyone to tell what it is. In newsprint though, without removing it. It would have destroyed the contrast and made it more difficult to read. So, I suppose that I’m ok with how this ran.
The one, for my POS Escape. Which is still available by the way 😉
The advertisement for El Mexicano I am pretty proud of. This is for the wedding directory and was actually a great idea by one of the Reaper salespeople, Lori Roberts. I feel like this was an effective advertisement, with just enough reverse combined with imagery.
Hopefully, one of my most effective advertisements this week is the advertisement for Impact Fitness. This advertisement came to me as a revision. It had no imagery, a centered layout with a border … We almost put it off until morning but, I figured we could do better. I think I did, within about 20 minutes of work it was actually ready to go.
The Intermountain Computer ad Came in as what I thought was done. It took a few more revisions. After revising most of the text it ended up like this.
The RedRock ad seems to have had a revision since I kicked it out as a spec ad. given what I did to work with I worked from home, and I know I didn’t exactly achieve what the salespeople had in mind. But, it obviously ended up as a solid design overall for this advertisement. I tried to use some reverse for a bit of excitement and vigor incorporating the photos that we had available. Overall I feel like this was an effective design. Thank you to who finished it up with the starburst and such.